While companies around the world have understood in recent years the importance of design in the success of their products, the job of web designer is inevitably in vogue. Many students in this field or the assets reorient themselves in this way. It therefore seemed interesting to list some basic tips for successful designs.

Work with a construction grid

One of the flaws often found in beginner layouts is the lack of a construction grid. This poses two problems:

For the designer, the lack of clear landmarks can cause him to make an inconsistent layout over the pages.

For the integrator, the absence of a precise structure will considerably increase his working time (and increase the product code). You should know that the integrators generally use frameworks such as Bootstrap and Foundation. These include by default an efficient grid system.

We advise you to use a grid in each of your projects. When you’re comfortable with it, you’ll have plenty of time to bring destroyed elements that energize and modernize your designs.

Do not be afraid of margins

Although some customers will often say the opposite, margins are one of the most important elements of a design. Their primary role is to structure the content. By putting margins between two paragraphs, you create a welcome breath in reading. By leaving a large space between two parts of a page, you prioritize the information. The user will see directly in the scroll where begins and where each part stops. For the web design and development this happens to be the best deal now.

Create a typographic dynamic

If designers were initially frustrated with having to use system fonts, this is definitely not the case. The choice is wider than ever and choosing the right fonts will have a major impact on your artistic direction.

However, there are some things to remember. The fonts are a bit of a burden and the performance of your sites will suffer if you import too much.

  • Once your fonts are found, you can play on a multitude of parameters to boost your work.
  • Interlining is very important. Feel free to put on paragraphs (1.6 times the height of a line is an average value).
  • Spelling has a vital role in your artistic direction. Play on it but more on your short titles, no one wants to read a long text where the letters would be too far apart.
  • Colors: Experiment them according to your graphic charter and play with the case (lower and upper case).

If you choose full and detailed pictograms you will save in time what you will lose in graphic identity. The more detailed your pictograms are, the more soulful your site will be, but the more difficult it will be for you to find or draw them. If you choose icons in outline, it will be necessary to ensure the coherence of the thickness of the plot. A particularly complicated task if you use pictograms with different sizes in your site and from different icons libraries.