Today, the most popular blogging software on the market is WordPress. And many businesses have chosen WordPress as the content management software to use for non-blogger websites. The reasons for WordPress’ popularity are given below and the reasons why you should also use this platform for your business website.
Using WordPress is very easy and it has an interface that is intuitive. If you are regularly adding new pages, blog posts, images and other things to your website, you will not have any problem with doing it. You also save time on formatting since it uses a very simple technology.
WordPress being browser based allows you to login from any internet connected computer to manage your site.
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As a self contained system, WordPress does not require HTML editing software. Without the need for additional HTML or FTP software, you can create a new page or blog post, format text, upload images and edit them, upload documents, video files, image galleries, and others.
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Reading and indexing your site’s content is easy for search engines because the codes in WordPress are very clean and simple. Also, each page, post, and image can have its own meta tag keywords, description and title, and can be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to enhance your search engine optimization efforts further.
Hiring a web designer to make simple updates to your site is not really necessary. WordPress allows you to have control of nearly every aspect of your site and can easily make those simple updates yourself.
WordPress is like your website’s engine. You can customize the look and feel of your site a hundred percent so that your brand can be magnified through your site and provide a unique experience for your visitors.
WordPress was originally created as a blogging platform so blogging capabilities are built in and are easy to integrate if you want to. RSS/email subscriptions can easily be set up in your blog, let visitors comment on the blog, and add most recent blog posts automatically to other pages of the site. These are also very simple to set up and help to extend you company’s reach and make your site more dynamic and interactive.
Plugins can be added like event calendar, video gallery, twitter feed, facebook fan box, and more, and this is possible through WordPoress where most of the plug ins are free or are reasonably priced.
Sites of WordPress are scalable. Your site performance will not be compromised even if you have thousands of pages or blog posts on your site.
Multiple users for the website can be set up if you are a WordPress site administrator, and access levels and capabilities can be assigned to each user.