Is your business’ site quick to load on mobile? If it’s not, the likelihood is that your ranking will plummet on google with their new algorithm change. In July, Google has announced to change their algorism at the expense of slow loading mobile sites, while this has been in the pipeline for quite some time with Google, it’s still going to be interesting to see the repercussion of using loading speed as a metric for mobile search result ranking.

Tony Palazzo, vice president of operations and marketing of Logical Position, said: “Businesses with slow mobile sites may see a decrease in mobile organic rankings on Google,”

“Speed has always been a factor of ranking, but previously it was based on your desktop version of your site; now it’s going to be looking at your mobile site load speed.”

In 2018, mobile now accounts for more than 52.2% of all Google web traffic worldwide, which has increased from last years 50.3%. With this noticeable trend Google looks to be adapting to the change, here’s a look at some of the current questions surrounding the change.

What Can Companies Do

Obviously the best solution is to optimise your website for mobile use and make it run faster. This can be done with Google’s mobile-friendly guide or using a UK app development company.

You can take Google’s mobile-friendly test to see just how optimised your website is for mobile viewers. A Googlebot can either go through a single page or several to help you determine where your site will be in search results.

Webmaster Tools can also be used to create a Mobile Usage Report; this identifies any current issues with the website while being viewed on a mobile device.

Palazzo also mentioned some tips websites could use to get the best from mobile. He suggested that smaller businesses leverage their browser caching, minify JavaScript and CSS, decrease image file sizes on the site and utilize Google’s AMP pages.

Making sure all your extensions are in working order and consider the help of app developers might be essential for some sites, and if there’s still concern over your mobile friendliness before July, approaching other marketing channels might be best in the short term.