29/09/2020

UDS-Biz

Growing Your Income

As an uncertain future looms, Los Angeles’ swap meet vendors live in the moment

Normally packed with vendors and shoppers, the vast lot near the drive-in screen at the...
Normally packed with vendors and shoppers, the vast lot near the drive-in screen at the Paramount Swap Meet is mostly empty on a recent Saturday. <span class="copyright">(Kent Nishimura / Los Angeles Times)</span>
Normally packed with vendors and shoppers, the vast lot near the drive-in screen at the Paramount Swap Meet is mostly empty on a recent Saturday. (Kent Nishimura / Los Angeles Times)

I’ve spent many afternoons trying to make sense of the infinitely jumbled world of commerce that is the Los Angeles swap meet.

It’s mostly clothing, jewelry, electronics and luggage stores, but there’s also baby Jesus statues of every skin tone, oil paintings of Michael Jordan with his arm around Kobe Bryant and LeBron James, replica samurai swords, banh mi and live music.

Vendors produce custom T-shirts so rapidly that their slogans read like a screen-printed alternative to the newspaper front page: “Rest in peace Nipsey Hussle,” “RIP Kobe and Gianna,” and the overly optimistic “I survived coronavirus 2020.” These days you’ll see a lot of masks, gloves and face shields. And inevitably, you will turn a corner and find yourself caught in the menacing gaze of a parakeet from a swap meet pet shop.

I’ve been thinking a lot about swap meets lately, because as we confront deep economic uncertainty brought on by the COVID-19 pandemic, swap meets live in the moment. They are a flexible, agile form of commerce that creates public space and economic opportunity out of thin air and unused real estate, and they enable poor families to get what they need at a price they can afford and in a language they can understand.

And no other business successfully serves so many different kinds of people at the same time — elderly Spanish-speaking video game fans who can’t use the internet, Asian immigrants looking for bargains on kitchen supplies, kids with little or no allowance who nevertheless still need to pull off an outfit.

Last week, I checked on Syed Hussein, a swap meet clothing vendor from Pakistan whom I met before the pandemic hit and changed everything. I was surprised to see him back at work unpacking boxes with his wife. The swap meet was busier than ever and actually featured several new businesses. I asked Hussein if he was worried about the future and the ongoing healthcare crisis.

“What if the building is sold? What if we are kicked out? My friend, I don’t know. Maybe someone will come in and shoot me and I’ll die tomorrow!” Hussein said, joking but not smiling.

Hussein and the people in the swap meet have always known something that most of us are just coming to grips with: The future is not guaranteed. A swap meet manager, whose name I’m not using because he is in the country illegally, summed it up: “Down here, we live always in the moment. We want what we want, right away, and it doesn’t matter if it’s good for us or not. Because the moment is sometimes all we have.”

I couldn’t tell whether he meant it out of hope or despair.

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Swap meets and flea markets are an old practice in the United States, and until the 1960s, they were mostly populated by white vendors who sold mostly secondhand goods outdoors, said Edna Ledesma, an assistant professor at the University of Wisconsin-Madison who has researched swap meets.

In the 1970s, Latino immigrants started selling cultural goods and affordable services at swap meets sometimes, and swap meets began to take on the look and feel of tianguis, or open-air markets in Mexico.

At the same time, the decline of drive-in movie theaters led to a proliferation of swap meets and flea markets, driven by property owners who sought ways to bolster their flagging profits by renting out their properties during the day. The streets and alleys of many outdoor swap meets are still laid out in the fanned pattern of drive-in movie parking lots, and many stalls were former parking spots, Ledesma said.

As swap meets exploded in number, a wave of imported goods from Asia flooded U.S. markets. Asian immigrants, mostly Korean, used their connections in the import/export industry to supply goods to swap meet shops and set up their own stalls. Swap meets began to feature new, cheap goods from Asia rather than secondhand possessions, and they started to resemble Korean bargain markets.

In Los Angeles, as investors fled South L.A. in the ’80s and ’90s, Korean immigrants bought the vacant and unused properties they left behind and turned them into indoor swap meets. The business appealed to immigrants who were shut out of the formal economy by discrimination, cultural barriers and lack of capital.

Selling to mostly Black customers, swap meets in South Los Angeles were the site of unprecedented and historic cultural interactions that helped give rise to West Coast hip-hop.

Steve Yano, a Japanese American from Whittier who owned a record store at the Roadium swap meet in Torrance, helped introduce Dr. Dre to Eazy-E. Wan Joon Kim, a South Korean immigrant, ran a record store in the Compton swap meet and sold N.W.A records when record companies were ignoring hip-hop.

L.A. swap meets, especially the Compton Fashion Center, became a celebrated part of hip-hop culture. In one of the two music videos for “California Love,” Tupac Shakur goes to the Compton Fashion Center so he can pick up a new outfit for a party at Dr. Dre’s house. Kendrick Lamar continued the tradition in his music video for “King Kunta,” dancing on the swap meet’s rooftop.

But today the Compton Fashion Center is a Walmart Supercenter store. It’s a testament to the fact that swap meets rarely inspire community pride. No swap meet enjoys historical protection, even though some are nearly a century old. Southern California city leaders actually considered them blights and regulated them as they would liquor and tobacco shops, with Gardena even adopting a moratorium on new swap meets.

In the ’80s and ’90s, swap meets acquired a reputation for selling fake or illegally obtained goods. Shootings in swap meets caused many leaders to conclude that the swap meets themselves were a public safety concern. In the city of Los Angeles, operating a swap meet requires a permit from the Board of Police Commissioners, and if criminal activity at a swap meet causes a rise in police spending, the swap meet operator may be required to compensate the city’s general fund for the time.

Swap meets had a complicated relationship with the communities they served as well. Black residents accustomed to shopping at brand-name stores considered the swap meets a downgrade. The prospering businesses, mostly owned by Korean immigrants, took money out of the Black community, sparking tension in neighborhoods long robbed of resources.

At least 385 Korean American-owned swap meets were looted or burned down in 1992, and 191 swap meets were totally destroyed, according to Edward Chang, an ethnic studies professor at UC Riverside.

Even vendors themselves feel conflicted about the swap meet, which offers them economic opportunity but with a low ceiling. Some swap meet shop owners learn American business practices and move on to bricks-and-mortar spaces, but others, like Yoyo Juan, 68, an immigrant from Taiwan, get stuck there.

Juan started working at her parent’s stand in 1984 because “I was tricked,” she said in Mandarin, another joke with no smile. “I was the oldest and I was supposed to help my parents. It’s a really inexplicable situation.”

She was 32 at the time, and now she’s 68 with a lot of inventory that no one wants to buy anymore, a situation she describes as mo ming qi miao — inexplicable, baffling. When I saw her last week, she said she was getting ready to close up shop and return to Taiwan — if she can get a flight.

Jennifer Renteria, whose parents ran a bicycle shop in the Starlite Swap Meet in South El Monte, also had a love-hate relationship with the swap meet.

“It was more hate than love, for sure,” Renteria said.

As a kid, she always tried to sign up for school activities that happened on weekends, which were usually reserved for helping out at the stand. She remembers lingering at the foot of her bed after her mother woke her at 5 a.m., half-asleep and waiting hopelessly for the infinitesimal chance that her mom wouldn’t need her that day, which of course never happened.

But as she got older, she grew to appreciate the experience more — how a swap meet could let a kid with no domingo, or Sunday allowance, get into affordable nail polish and makeup, even if the brands were fake sometimes. She saw how their stand helped buoy the family when her father got injured and had to leave his job at the Santa Fe Railway. She grew fond of what she called her “swap meet wardrobe” — the potentially real Unionbay T-shirts, the definitely fake Converse, the cheap Casio watches she’d accessorize with as a teenager.

In high school, Renteria and her brother took over the family bicycle stand. One month they were late on a payment, and the swap meet operator tried to take away their space. All of a sudden, she felt rage, grief, disbelief.

Renteria and her brother collected signatures for a petition, lobbied their neighbors and fought until they reached a compromise that allowed them to use the space on Sundays.

“As much as my brother and I hated the swap meet, it was like, you can’t do this to us! How dare you? We’ve been so loyal, people know us, this is our spot,” said Renteria, who now works as a designer at the Smithsonian Institution in Washington.

They couldn’t imagine their lives without that space — this former parking spot for a drive-in movie theater on which they had built their lives and, against all odds, made into their own.