9 Advantages of Direct Mail Advertising Direct mail marketing entails sending offers by mail to potential and current customers. It includes an order form, prepaid envelope, sales letter and brochure. To cut costs, small companies also use direct mail magazines to advertise. Here are 9 benefits that come with using direct mail advertising. Direct mail advertising is highly targeted. A firm can buy client mailing lists from a vendor. A shampoo vendor, for example, can have lists of those who purchase hair products or shampoo. The vendor can then send promotions to customers. Direct mail promotion is highly measurable. A business can measure the results of one or many campaigns. Some businesses send discount coupons to consumers. The customers buy products from the company using the coupons. To measure the results of a campaign, the company will count the number of coupons used. Additionally, using the coupons, they can keep track of customers responses.
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You can individualize direct mail marketing. Using computer applications, companies can address clients in the mails by name. The message on the sales letter, therefore, is directed to a specific person. This can easily make the recipient purchase a company’s products.
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Direct mail marketing is effective. Businesses can design attractive promotional items such as brochures with their desktop software. Copies are printed from the original brochure to be sent to prospective and existing clients. Additionally, a company can send some direct mails as a way of testing their campaign. The company can increase the mails if the first mailing succeeds. Direct mail advertising offers flexibility. There is a variety of formats for postcards, brochures, catalogs and magazines. To save some money, a business can use postcards as marketing tools. Companies can also add product samples to their mailings. A businessperson can also add as much details as they would like in the direct mail. This will depend on their budget as well. The good thing about mail is that it’s tangible. Direct mail campaigns are aimed at existing and potential clients. They can see the mail and read its content. Consumers are likely to rely on the content of the mail because they can touch it. Postal service is something that most people are familiar with. Many customers may dislike emails but will be receptive to direct mail. Therefore, it’s easier to persuade people using direct mail. Developing and running a direct mail marketing campaign is easy. You can develop direct mails using readily available publishing software. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists. Direct mail is ideal for other marketing efforts. Mailed content can enable you to develop and maintain your brand. Hire a direct mail marketing firm now to help you do direct mail marketing.