Do you want to use your blog to become a brand ambassador? Today nearly everyone and their brother has a blog.  Blogging has boomed and for many, it started as a hobby and transformed into a career, passion literally turned into profit.  Blogging has that capability; your blog can take you from being someone who likes to write to someone who is a brand ambassador, or a person who is paid to talk about the products and organizations that he or she loves.

In a nutshell, a brand ambassador is a person an organization elects to represent its identity in a positive light. The person’s job is to raise awareness, boost sales, and drive traffic. Take a look at these 3 ways to use your blog to become a brand ambassador.

Showcase your expertise.

In the past, only celebrities or other high-profile figures were appointed and paid to be brand ambassadors. However, the modern-day brand ambassador has changed. While we still see famous faces like Tiger Woods, a brand ambassador for TAG Heuer, today’s businesses want to humanize their brands, products and services by using ordinary people. They want bloggers who can write engaging content – ones who have a passion for the brand.  Make sure to use your blog to showcase your expertise in your field.  One way to gain customers is to first gain their trust.

Become an influencer in a specific niche.

There are many ways blogging can positively impact your life and career. Working as an ambassador can earn you free products or if you prove yourself to be an influential person like Liz Eswein, as much as $1 per like for sponsored posts on Instagram.

The Instagram average price per post for modeling accounts is over $400, photographers is $385 and food is $326.  The subject matter, audience size and quality of content all combine to determine the amount of money an Instagram influencer can earn.  In order to increase your chances of success, pick a specific niche and hone in on it.  As you blog, keep in mind your site should be an accurate representation of your personality. Readers will follow you because they like you and what you have to say, or you are a subject matter expert. For example, sponsored Annie Duke as a brand ambassador because of her becoming an influential poker expert. Annie is sometimes referred to as the Duchess of poker because she was a trailblazer for other female poker players to compete with the men in tournaments across the world. She uses her platform on social media and TV to further the mission to bring more females into the sport.

Interact with brands on social.

Make it a point to maintain your established brand relationships and keep them strong.  Regularly interact with brands in your niche on social – don’t sit back and wait for opportunities to come to you.  Comment on people’s posts, like what they share and remember that your blog is the perfect way to forge new relationships.

Don’t underestimate your blog; it presents you with a one of a kind opportunity to stand out from the crowd. Today, companies of all size are hiring bloggers to represent their businesses as brand ambassadors. People want to buy from people – in fact, bloggers are often trusted more than celebrities, politicians or the brands themselves. Real people are considered a trustworthy source of information, which is why bloggers make awesome brand ambassadors.