Customer loyalty can be a fickle thing. As Edgar Bronfman, Jr., U.S. business entrepreneur and billionaire, once said, “You need to look no further than Apple’s iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.” It takes just a rival within your field of business to do something simply better than you do, and all the customer loyalty you have built up (and may have been taking for granted a little, even relying on it, in fact) will disappear quicker than ice-cream at a children’s party.
If you’re hoping this article is going to tell you how to stop that happening, how to keep all those valuable customers, it won’t. At least, we’re honest here. What this article will do, however, is enable you to build awesome customer relationships, brimming with loyalty on both sides, that, should a potential rival start flirting with one of you, they’ll politely but firmly be told, “Back off. I’m with him.” Or her. You get my point.
Roll Out the Red Carpet
Online shopping can be a boring chore sometimes. It’s like it’s always been there. These days, we take it for granted. See where we’re going here? Never, ever take your customers for granted. Always try to roll out that red carpet every time they visit your website. … Read More