Shrink sleeve labels are a popular way to decorate and market a variety of products while communicating product information. However, they can introduce a number of problems if not done right. Here are three essential design and production tips.
Keep the Contour in Mind
If you have a contoured package, whether a bottle with a narrow middle for an easy grip or some other shape, design a contoured shrink wrap to go on it. However, you need to test the results before you go into production so that you don’t get creases or crinkles that ruin the look you’re trying to get. You also need to add adhesive points to keep the contoured labels in place; while standard wraps on a round item only need one or two adhesive points, a contoured object needs several at a minimum. Note that you need new labels designed when you change the container, whether altering its width, its height, or any other dimension.
Test How It Looks
There are entire pages on social media regarding poorly wrapped products and advertising that came out horribly. Remember that the more detailed the design and the finer the design elements, the less margin you have for error. And it is essential that legally mandated information like ingredient lists and legal disclaimers is included. Try to print a trial run of a few labels to see if you really like the effect before you pay for a production run.